In this series of posts, we take a look back at some of our favourite ads. First up comes the Crazy Ones from Apple. Following the death of Steve Jobs, this “Think Different” campaign was resurrected as a tribute to the genius that is Steve Jobs, 14 years after this untimely death. Walter Isaacson, in his authorised biography on Jobs, attributed credit for the ad to Jobs himself, although Rob Siltanen in a Forbes interview later claimed it was the work of ad agency, TBWA.

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules"

Steve Jobs

In true Steve Jobs fashion, he called the Crazy Ones script, and I quote, “shit”. Either way, I think we can all agree that it is far from shit. The ad doesn’t show an Apple product, nor does it have a call to action (apart from telling us to think different!) or show a price. It simply ends with the tagline that would be used for many years to come, Think Different. Sit back and enjoy the Crazy Ones, you will find the full script to the ad below the video.

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”