Some people think search engine optimisation (SEO) is based on some magical, mysterious algorithm. They think the only way to succeed in SEO is to use black-hat methods like keyword stuffing or by posting content lifted from other websites.

Because of SEO’s elusive reputation and so called “experts” out there claiming that they can get you on page one instantly, many myths have cropped up about how to quickly achieve a high ranking position within search engines.

Long story short, there is no magic formula in achieving overnight success in SEO. It is just like your personal fitness, it’s a long-term, ever-evolving process. It takes time and proper work to consistently maintain a high-ranking position with our friends, Google and Bing.

With this in mind, we have selected a few SEO myths that tend to trip marketers up which will help you work on the long-term process that is optimising your content for search.

Make sure your website, from keywords to your domain name, provide value to your target audience.

Content

You have probably heard at pretty much EVERY digital conference, “content is king”. So, does this mean you need to write tons of content each day and hope Google picks it up and ranks your website? The truth is that while content is important for sure, it is just one of the contributing factors. Again, going back to the fitness analogy, it is not just about the workout, it is about how you workout, what you eat, your metabolism etc. Like SEO, there are other contributing factors such as page speed, how well it renders on mobile, reputable back links etc.

So, take a look at all of these. We recommend checking out Google Trends to identify consumer trends and learn that they are searching for. If the keywords are related to what you sell, then use these keywords in your META descriptions and website copy. Also, take a look at the search trends report if you are running Pay Per Click (PPC) ads in Google Adwords. This will tell you every search term a user entered before triggering your ad and landing on your website. See some words here that triggered an ad when it shouldn’t have? Be sure to add these to your negative keyword list.

 

Keywords

So, you have done your research using Google Trends and/or some other tools out there and you have a list of keywords you want to rank for. So, lets get them into EVERY article, right? No! This is called keyword stuffing, a tactic Google is well aware of and they will penalise you. There are ways to adhere to this

Don’t just focus on the highest ranking keywords. Make sure that they are relevant to what your audience is searching for. There are many tools you can use to search for high ranking keywords such as SEMrush and Google’s Keyword Tool.

 

Backlinks

Yes, there are certain cases for sure where backlinks will not work in your favour. For example, if you buy backlinks across a network of websites unrelated to your content, you may have a short term gain, but the search engines will soon find out and watch your rank drop in an instant. Our advice is focus on creating a good user experience. If another website is linking to yours or if someone is writing a blog post on your website, make sure it is relevant, it’s that simple. This relevancy along with constantly publishing good content will put your website in a great position.

 

Summary

As mentioned in the introduction, there is no magic potion here. It takes hard, consistent work. The algorithms used by these internet giants is only going to get more clever so don’t try to fool it. If you do, it will eventually catch up with you and your website will fall off the face of the earth overnight! Make sure your website, from keywords to your domain name, provide value to your target audience. Use the free Google tools available to you such as Google trends, Google Page Speed, Google Search Console, they are basically telling you what you need to do here in order to rank highly! If you would like to discuss SEO in a little more detail, get in touch with us at Eyefall, we have helped lots of businesses improve search ranking over the years.